EFFIE GU

The concept is about female body acceptance and their senses which collaging the body and nature. It is also a monologue for the reader to build their body appreciation and self-love.

This short film restores the fragments of consciousness of the old inhabitants in a derelict house. By presenting the painful memories from the imprisoned soul in the ruins, it discusses intimacy and class conflicts including manipulation, induction, enslavement, and resistance.

Film Director: Effie Gu @effieguyuan
Producer & Designer: Zita Tan @zita.tanofficial
DOP, Editor & Colourist: Leo Zhu @leizhu.leo
Talents：Yiling @system.slave & Yuriya @yu__yalm
Make-up artist：Jan Chen @janchanpan
Hairstylist：Oonlsm @oon_ism
Producer assistant：Barbara @baaaar_baraaaaa

Camera assistant：Song @timetosingasong
Production designer: Garvey Dai
Production Design Assistant: Rongyan Wu & Xinyu Xu
Composer & Music Designer: Zixiao Gong @zixiaogong
Photographer：Adam @adam_zzzzzyd

Special thanks to:

JNBY 2021 scholar

Movement Support: Iris Athanassiadi @iris_ath

Equipment rental: @directdigitalhq

Location: @esperostudio

helper：Dem @demthe1st

Bryan @bxxbryan

Maja @majahagen_

"ITERATING" is a dance performance combining installation and multimedia that discuss the status quo of the internet including social media, data surveillance and censorship. As the content we consume online is increasingly personalised, it creates environments and communities that are smaller and homogeneous. These space are called “filter bubbles” or “echo chambers” as they are the closed system of people and information. It creates an environment in which a person encounters only beliefs or opinions that coincide with their own so that their existing views are reinforced and alternative ideas are not considered.

Created by me @effieguyuan

Videographer @leizhu.leo

Director: Effie Gu

Cinematographer: Lei Zhu

Editing: Effie Gu & Lei Zhu

Portrait of Human is an experimental performance installation. In a deconstructed landscape of future visions and past theories, the piece investigates the notion of what is human in our ever-changing world.

This is a durational performance, where audiences are invited to enter, move around, and explore the space. Layers of costume, movement, space, light, sound and performance, are woven into a kaleidoscope. The text on the left shows our individual brief which consists our performance content.

Videographer: Lei Zhu

Fashion film “Hypocrite” Life is a big stage, vanity fair is everywhere. We are all among it, every one will derive a unique set of communication methods for benefit. At this moment, which role are you playing?

Director: Bessy Huang

Cinematographer: Lei Zhu

“Dreaming 2074” is a futuristic film projecting the imagined dream luxury in the next 56 years. The film is directed by Feye Wang, who is an art director. I collaborated with her for the set design and props.

We decide to define this dream luxury to some objects related to the relationship between the old and young generation. We choose to creates a communication bond to link them together. 

This film is also the winner of the French Luxury Campaign.

Holborn Studios, London 

December 18th, 2018

The theme for this project is “collective unconsciousness”, which is a ubiquitous psychological phenomenon. It has profound influence in our society as well as in mental and physical world. To some extent, we believe everyone lives in a degree of unconsciousness, difficult to be awake. We hope our work is able to discuss the unconscious part of the audience and enlighten them the realization of slavishness.

Directed by ZILU LIN.

Art Production: Me.

Venue in Reading and London

April 17th, 2018

Fashion Video in collaboration with fashion designer from London College of Fashion

A dance video project filmed in the theatre space in London.
Production design and stage set up by me.
（Editing in process）