EFFIE GU

I made two concept models for the project “404”.

The first one I use transparent acrylic board and melting Humanoid wax on top to create my feeling of  ‘abandoned swimming pool’ scene in film. The second one is the main character’s room which is a surreal and absurd inner world. Using plaster, modelling clay, wood and PVC tubes.

February 13th, 2018

London

Being interested in illustration and character design during the summer of 2017, I went to Parsons School of Design in New York to study Illustration and Animation Design.

I designed and made this scene inspired by the film — “Hostel”, using clay, acrylic, cardboard and painting.

Besides, I also designed the skateboard deck, flip book and props as well.

“A Country Doctor” is a short film project I cooperated with film  director and photographer as a production designer.

<A country doctor> is a surreal short story originally written by Franz Kafka. We use this as our context and story line, which, in other word, is a way of adaption and reinterpretation. The short film is aiming to express the general relationship between a doctor and a patient as well as the selfishness of humanity through the subtle change among these characters.

Nov 23rd, 2017

London

Set design and making for an Italian luxury shoe brand

28.11.2020

Instagram - https://www.instagram.com/buttero_official/

Official Website - https://www.buttero.it/en/

It is a story based on the near-death experiences and trying to re-create ‘’the space‘’ they have been to. The story consists of three parts. Part I “in near-death experience /瀕死體驗”. Part II “back to reality / 重返現實”. Part III “who am i” -

director / photographer：Kim Xin Jin, producer：Sandy Lin @12x4567, art director：Yura Zhu @yhua.z, set designer：Effie Gu @effieguyuan, model： clementine @clementinechalfant, stylist：Chloe Sun @urwatchin_chloe, stylist（direction）：Junyi Liu @votusjunie, makeup：Dain Choi @soda_mua, hair：Hiromitsu Yafune @hiro.yafune_hairmake, photography & set assistant：Yanle Shen @syl_ono & Kewen @ky0031 & Xin Li @xinbaby999

10.20.2019

London College of Fashion, London

Create an infinite loop performance space during the lockdown. To memorise personal emotions and feelings of life without theatre. Software: Cinema4D and Fcpx.

Window design practice

Made in C4D and Photoshop

Window Design for Xiaomi Ltd at London Harrods
(Work in process showcase)